Google Ads pricing varies and is determined by several factors. However, the average Google AdWords cost per click is between $1 and $2 on the Search Network (search results). The average CPC on the Google Display Network (on other websites) is under $1.
Factors Affecting Google Ads Pricing
There are several factors that influence the pricing of Google Ads:
- Competition: The level of competition for specific keywords can impact the cost per click. Higher competition often leads to higher prices.
- Quality Score: Google assigns a quality score to each ad based on factors like click-through rate (CTR), ad relevance, and landing page experience. Higher quality scores can result in lower costs.
- Ad Position: The position of your ad on the search results page can affect pricing. Ads in higher positions may have higher costs.
- Ad Relevance: The relevance of your ad to the search query impacts its quality score and pricing. Relevant ads may receive better placement and lower costs.
- Ad Format: Different ad formats, such as text ads, image ads, or video ads, may have varying costs.
- Targeting Options: The audience targeting options you choose, such as location, demographics, or interests, can affect the cost per click.
Google Ads Cost per Click on the Search Network
On the Search Network, the average cost per click (CPC) for Google Ads ranges between $1 and $2. However, it’s important to note that this is an average and actual costs may vary depending on the factors mentioned above.
Google Ads Cost per Click on the Display Network
On the Google Display Network (on other websites), the average cost per click (CPC) is generally below $1. Again, this is an average and the actual cost can be influenced by various factors.
It’s essential to monitor and optimize your Google Ads campaigns regularly to ensure you achieve your desired results within your budget.