Marketing is a broad and ever-evolving field, and there are many different ways to break into it. If you’re interested in a career in marketing but don’t have any experience, don’t worry – there are a few things you can do to get your foot in the door.
1. Learn about the different types of marketing
The first step to breaking into marketing is to learn about the different types of marketing. There are two main types: traditional marketing and digital marketing. Traditional marketing includes channels such as print, television, radio, and direct mail. Digital marketing includes channels such as search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising.
Once you understand the different types of marketing, you can start to narrow down your focus. What are you most interested in? What skills do you have? Once you know what you want to do, you can start to develop your skills and knowledge in that area.
2. Gain experience
One of the best ways to show potential employers that you’re serious about marketing is to gain experience. There are a few different ways to do this. You can volunteer your time to a local business or nonprofit organization. You can also intern with a marketing firm or company. And if you’re really ambitious, you can start your own blog or website and market your own products or services.
3. Network with people in the industry
Networking is another great way to break into marketing. Attend industry events, join online marketing groups and forums, and reach out to people on LinkedIn. The more people you know in the industry, the more likely you are to hear about job openings.
4. Create a marketing portfolio
A marketing portfolio is a collection of your marketing work that you can show to potential employers. Your portfolio should include samples of your writing, design, and marketing campaigns. You can also include case studies that demonstrate your results.
5. Make yourself stand out
In a competitive job market, it’s important to make yourself stand out from the crowd. One way to do this is to focus on your skills and knowledge that are relevant to the job you’re applying for. Another way is to showcase your creativity and problem-solving skills. You can also make yourself stand out by being passionate about marketing and by being able to articulate your goals and why you want to work in the industry.
6. Don’t give up
Breaking into marketing can be tough, but it’s important to not give up. Keep learning, keep networking, and keep applying for jobs. Eventually, you’ll find the right opportunity for you.
Here are some resources that can help you break into marketing
The salary prospects for marketing professionals vary depending on the role, industry, and experience level. However, according to the U.S. Bureau of Labor Statistics, the median annual salary for marketing managers was $132,280 in 2022.